Monday, March 08, 2010

Sony Bravia NX800 HDTV, art-inspired~

Yanko Design: "Sony is taking the LED HDTV game to a whole new level with their art-inspired Bravia NX800 series HDTV. Priced from HK$19,880, the new NX800 features 200HZ Motionflow technology, integrated WiFi and even an ambient light sensor to automatically adjust the TV brightness based on the lighting level in the room. With support for Netflix, YouTube and Slacker movie and music streaming built-in, there really is no reason to even turn on your PC – or get off the sofa for that matter. Other features include a USB port so you can play music, pictures or video from a thumbdrive.

Sony produced about the auspicious design and the designers themselves. A brief glimpse into Sony’s Japanese headquarters and short interviews with the surprisingly young group of designers served its purpose by changing my mind about a company whom I once thought was extremely long in the tooth. These young people spoke of revision and change, admittingly taking responsibility for Sony’s lackluster design in the past decade. They saw 2010 as an opportunity to change everything. This time, they would define their own agenda. Instead of playing catch-up to other first rate brands, Sony would forge ahead with what they once dominated the ID landscape with; slick Japanese electronic design.

The NX800 is the first of many products to embrace this new design aesthetic Sony calls Monolithic. Think tall, sleek, angular, and statuesque. There’s nothing organic about it. It’s meant to stand in opposition to everything else around it. Love it or hate it, it draws you in. This is the first time in a long time where I’ve felt Sony has a win. This isn’t like anything else on the market. It doesn’t look like LG, Samsung, Vizio, Toshiba or Apple. This is uniquely Sony.

This is a good thing. Sony has always had great technology but they could never find a way to package it in a compelling way. Designed to create a remarkable sense of space, the 52″ NX800 has an innovative six-degree tilt, so you can position the TV at lower levels. Mounting on walls is so passe now. The entire screen is Edge LED backlight providing instant on/off. The latest BRAVIA Engine lives up to its reputation by delivering incredibly saturated imagery rich in detail and color. The 240Hz screen means action oriented imagery never “ghosts” or blurs as the refresh rate attempts to compensate. It’s all crystal clear, like glass.

Having a razor sharp screen isn’t enough these days. All the major manufactures now share their panel tech and just slap on buzz words to make it all sound alluring. To be successful you’ve got to embrace where digital entertainment is moving towards – the internet.

It’s got built in Wi-Fi and with your in-home broadband connection, you can access online content from Netflix, Slacker Radio, and YouTube. Although widgets are old news for computers – they’re new for TV’s. The NX800 lets you watch programs with multiple widgets open and arrange them however you want."

FF: "I love this TV so much, It shows extreme attention to detail. Kudos Sony."

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